Blog Case Studies Gurugram: AI Chatbots Increased Leads 3X
WhatsApp Automation Lead Gen Case Study

Gurugram Case Study: AI Chatbots Increased Qualified Leads 3X

A conversion-first WhatsApp + AI chatbot funnel that filtered junk leads, improved follow-ups, and scaled high-intent enquiries.

Industry Local Services
Region Gurugram, Haryana
Timeline 4 Weeks
Channel WhatsApp + Ads
Verified KPI Tracking
Conversion-First Funnel
Case Study: AI chatbots increasing leads 3x
3X Qualified Leads
-42% No-Show Rate
+28% Lead-to-Call

Tools Used

WhatsApp Business API Chatbot Flow Builder GA4 + Server-side Events CRM Lead Routing

Executive Summary

Client was spending on ads but leads were low-quality and follow-ups were inconsistent. We created a WhatsApp-first funnel with AI qualification, smart routing, and automated reminders — resulting in a strong lift in qualified enquiries and reduced no-shows.

Problem: Too many low-intent leads + delayed responses.
Fix: AI qualification + routing + follow-up automation.
Outcome: 3X qualified leads + better show-up rate.

Impact Snapshot

3X Qualified Leads
-42% No-Show Rate
+28% Lead-to-Call
+19% Close Rate
*Numbers shown as an example template. Replace with your real KPIs easily.
Build This Funnel for Me

Challenge

Leads coming from ads were unqualified, and many were “price-only” or “time-pass” enquiries.

  • Slow response time = lead drop
  • No proper filtering
  • Manual follow-ups inconsistent

Goal

Increase qualified enquiries while improving customer experience and reducing team load.

  • Instant response on WhatsApp
  • Qualification before sales handoff
  • Trackable KPIs & attribution

Constraints

We kept it safe and scalable without “spammy automation”.

  • Consent-first messaging
  • Human handoff for edge cases
  • Clean UTM + event tracking

What We Implemented (Playbook)

A step-by-step funnel build that your business can replicate.

Week 1

Funnel Architecture

WhatsApp entry points, intent buckets, conversation map, and lead scoring rules.

Intent Routing Lead Scoring Offer Page
Week 2

AI Qualification + Handoff

Asked the right questions, removed junk leads, routed hot leads to sales instantly.

Qualification Questions Human Handoff SLA Rules
Week 3

Follow-up Automation

Reminder sequences, missed-call recovery, and no-show reduction messages.

Reminders No-Show Control Recovery
Week 4

KPI Dashboard + Optimization

Tracked conversion drops, improved steps, and scaled budgets safely.

GA4 Server-side Attribution

KPI Dashboard (What We Tracked)

Keep everything measurable: where leads drop, what converts, and which intent segment prints revenue.

WhatsApp Starts1,284
Qualified Leads312
Lead → Call Rate47%
Show-up Rate72%
Close Rate18%
Cost per Qualified Lead₹540
Outcome: This approach improved lead quality and reduced unnecessary sales follow-ups
Dashboard preview style image
Template Preview

Use any screenshot: GA4, CRM, WhatsApp flows, Ads manager — this block looks premium in dark UI.

Our team stopped wasting time on irrelevant leads. WhatsApp automation + AI qualification gave us higher intent conversations and faster closures.

CS
Client Spokesperson
Gurugram Business Owner

Want This Same Funnel for Your Business?

We’ll build your WhatsApp + AI chatbot flow, set up tracking, and optimize for qualified leads — not junk.